Has collaboration between different cultures become a challenge for you? Are international deadlines often not met or is it difficult for you to figure out why your foreign distributor is not fully conveying your marketing message? Or do you, as an expat in the Netherlands, think that your local colleagues misinterpret your messages? Then improving cross cultural awareness is a suitable solution.

Cross cultural awareness competencies

Approba offers the cross-cultural awareness, tools and competencies that are vital to conducting international business. Based on structured, relevant insights into the local business culture of the country or region of choice we take stock of your situation. Subsequently we assists you in optimizing your international success by solving your multi-cultural challenges, in the areas of management, teambuilding and marketing through cross-cultural training and coaching.

Besides international business, students in diverse environments are competing with differences and awareness as well.

Teambuilding and international leadership in a multicultural environment

Based on your daily business activities and specific needs, we design tailor-made workshops on individual basis, as well as in smaller or larger groups. You can choose to focus on gathering general information to help you present, negotiate and convince more effectively in a foreign culture. You can also choose to further develop your personal cross-cultural skills and competences, effective cross-cultural leadership styles and multicultural team building.

Our collaboration partner and expert in the field of cross cultural awareness, Simone Buijzen, provides professionals and their teams insight into intercultural differences that occur in international business. Simone offers a theoretical framework and in-depth insights, as well as practical tools for immediate use in intercultural communication. Her approach maximizes international success in areas such as management, team development and sales- and marketing communication. With cross cultural awareness you prevent miscommunication and unnecessary loss of opportunities, funds and people in international business.

Approba offers experienced professionals who use a theoretical framework and practical tools to support you in achieving your goals abroad. We are your partner to support in cross cultural awareness.

Our training programs incorporate a variety of cross-cultural subjects like:

• For the Dutch business traveller or expat
• For the expat in The Netherlands (possibly with partner)
• For the international teamleader and manager
• For multicultural teams in and outside of The Netherlands
• For cross-cultural marketing challenges

If you would like to know more about Cross cultural awareness, please contact us and we will inform you completely.

there’s no such thing as ‘common’ sense.
Simone Buijzen